Sharavsky Communications - Alan Sharavsky

PROFESSIONAL COPYWRITING & CONTENT

Engaging, effective copy, content and editing for brands, small businesses and executives

Wordsmith for Hire.
Your goals. My content.

20+ Years of Experience

As a veteran copywriter and content strategist, I’ve written, edited or revised pretty much anything you can name. White papers and blogs to simplify tech-speak. Ad copy that sold out sports arenas. Website content and TV spots that generated million-dollar profits for a national financial company. Books for Fortune 500 consultants. In other words, I’ve been putting words to work to generate leads, convert prospects and attract Google search for years. And I can put them to work for you as well.

Strategy before Copy

How well do you know your customers? Their search words, online hangouts, behaviors, favorite blogs? In short, do you understand what your audience wants? My goal is to increase your traffic and add prospects to your sales funnels, which means understanding them before we write a word. That’s why we believe in the 4 Rs: Research, ‘Riting, Results. Refining. In today’s measurable, digital world, your words should generate results. That begins with developing the strategy that informs the creativity. More on that below.

Free Content Audit

Management guru Peter Drucker said it best: “If you can’t measure it, you can’t manage it.” That’s the simplest summary we’ve heard about why we recommend doing an initial content audit. How can you know what you need before you understand what you have and how it’s working? Or not. Who are your buyer personas? What are their behaviors? Triggers. What content reaches them, moves them, or makes them say, “meh”? If you’re a serious prospect, we’ll do an initial content audit to find the strengths and weaknesses in your copy.

Copywriting:
Your Value. My Words.

What’s a professional copywriter’s first task? Just start writing, right? Well, not exactly. My process requires that we develop a messaging strategy that identifies and conveys your company’s value. It’s our roadmap, what marketing experts call your Unique Selling Proposition, or USP.

What's your USP?

Your Unique Selling Proposition summarizes your business’ value to your customers. As your writer, my first job is to help you find it, and then express it naturally, using conversational copy instead of marketing babble. A great USP often leads to a tagline that telegraphs your value quickly, before consumers can click on something else. Below is a list of companies I’ve worked with to develop USPs that lead to profitable brand and content campaigns. I can do the same for you.

The Philadelphia 76ers. Friendly’s. Hollywood Casino. Candor Consulting. Jefferson College of Health. Widener University. McDonald’s. Mercy Healthcare. Splenda. Jefferson Hospital. Frontline Technology

Engage your Customers

“What’s in it for me, your customer?” The biggest mistake your business can make is to brag about your product, versus show how it benefits your customers. What problems will it solve? How will it improve their life? Great copywriting helps prospects visualize the rewards of using your product or service, making them tangible and believable. That’s how my copywriting can help you, by convincingly connecting your solutions to your prospect’s needs and problems. And I’ve done this successfully for thousands of businesses in my career.

Improve Your Profits

Convincing copywriting bridges your company’s solutions to your prospect’s needs. Done right, it not only connects, it converts. It generates…

• Online purchases

• White paper downloads

• Requests for information

• Sign-ups for blogs and news

In additions to sales, those buying signals build your database with tomorrow’s prospects. That copy becomes our test lab to improve your response rates. I can help you test alternative versions of your landing pages, CTAs, subject lines, blog copy, or white paper topics to see which ones score best.

Content is king, but only if it’s written well and generates results. Mine does, and I’ll be glad to provide referrals to support my claim.

Ask about a free content audit or writing sample

Ghostwriting: What’s your story?

Hire a pro to write about your business or your life.

Every person has a story. So does every business. Maybe it’s time to demonstrate your thought leadership in a business ebook, blog series or white paper. Or recall your life in a memoir. Unfortunately, many people don’t have the skills to place the reader in the middle of a dramatic scene. And many executives are too busy to turn their valuable expertise into compelling content.

Not everyone knows how to tug a reader’s heartstrings, or prompt their purchasing behaviors.

But I do. I’ve written or edited hundreds of books, blogs, white papers and articles. For corporations, individuals, startups and small businesses.

There’s more to great ghostwriting than writing. And I have a process that guarantees that I capture not only your details, but also your “voice.”

Let me tell your story the way you would like it be told.