For decades, companies have involved consumers in the product development process. Until recently, the preferred strategies for doing this consisted of qualitat ...
Making News: Blogs, articles, and press releases turned into features
On New Products: Creativity
David Bowie. Annie Lennox. Jim Morrison. Prince. Gwen Stefani. Stevie Wonder. Peter Gabriel. You can hear them in your mind's ear, Bowie belting out "Suffrag ...
Leadership Philadelphia Essay: Getting over my childhood at Girard College
A few years ago, on a cloudy Thursday in late September, anyone with a telescope in Center City might have spotted a rare blue moon over Market Street. ...
Sigma Sound building should have been a music history museum
Joe Tarsia, now retired, is shown standing at the mixing board in Philadelphia's Sigma Sound Studios in 2003. Sigma Sound, the source of the ...
Why brands still come up short with millennial women
From: https://www.campaignlive.com/article/why-brands-short-millennial-women/1320918 Women expect a lot from their brand relationships, and mil ...
Buyer Beware: Political Advertising And Local Media in 2014
From https://www.mediapost.com/publications/article/230537/buyer-beware-political-advertising-and-local-medi.html?edition= Brace yourself, as we en ...
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What to Expect From a Career in Advertising
If it's Monday, you're shooting a big-budget TV spot for a Super Bowl advertising campaign. Wednesday, you design a geek-sleek website with ap ...