My Portfolio

A few of the Brands and Businesses I’ve Worked With

I’ve been fortunate. I’ve worked with so many great people at so many great companies. Mega brands you’ll recognize instantly, and small businesses and startups around the country you may not know. CPG. B2B. Technology services. TV shows. Small medical practices. Software innovators. I’ve written their website copy and blogs, conceived their ad campaigns, and edited books and white papers. I can go on, but my point is simple: Whatever your category, content or media — I’ve probably been there. A few times.

Copy, Content and Strategy for Websites and Social Media

A New Website to Help Launch LA's Largest EV Charging Park

This online picture depicts a dream. A website re-imagining of a client’s building. Our assignment was to help car manufacturers and investors visualize the possibilities of an office building located along I-401 in Los Angeles: Encourage them to transform the building on the busiest freeway in the world into one of the largest EV charging parks in the world. We told the story through web strategy, creative direction, copy and content development. See the result at ChargeandLounge.com.

“My company needed an expert communicator to translate our philosophy and benefits into a strong presentation for an important meeting. We brought Alan in for the project on short notice. He learned our business, developed the content, simplified our messaging, and projected our unique selling proposition. He did that while beating a difficult deadline, and was professional at every step. I’m looking forward to working with him again.”

Rick Mirza, CEO/ President, Signature Capital

Web Content Creates New Revenue Stream for Ad Agency

The agency behind this website needed a pro writer to grasp their selling proposition fast. And then write an entire website faster. My web content persuaded private schools to trust a new agency with their brand, school legacy and admissions process. And created a new profit center. Click on the header above or here to see it.

“Alan delivers. Our company uses Sharavsky Communications for a wide range of content development projects — promotional materials, brand consulting and public relations campaigns. “Whatever we’ve asked of them, they’ve met or exceeded our expectations. We work with them regularly, and I’m glad to recommend them to anyone who wants a smart team of nice people to work with.”

Tish Squillaro

President and CEO, Candor Consulting, Co-author, "HeadTrash"

Ghostwriting, Editing and Writing: Books, Blogs, Speeches, White Papers

With clients like Ebay, Gannett, and Duane Morris, management consultants Tish Squillaro and Tim Thomas had thriving businesses. But they realized they could translate their knowledge into another business. So, they hired me to co-author a book entitled “HeadTrash.” The content became fuel for blog posts, PR, their website, and webinars. Setting the stage for – you guessed it – the next HeadTrash book, and HeadTrash HR consulting. And that, ladies and gentlemen, is one example of how we do content marketing.

Scaled Agile, Inc. is an international training company that helps businesses incorporate lean and agile software engineering practices. They hired me to edit their most recent books to make them more readable and engaging. I’ve also edited numerous white papers and articles for their website. In other words, I’m the tech copy editor who makes their copy less tekkie and more human.

“Alan Sharavsky has helped us with some of our most critical technical writing for the Scaled Agile Framework. He is always responsive and professional, has good mastery of our technology domain, and knows when to push and when to pass. I’d recommend him most highly for any work he is willing to take on.”

Dean Leffingwell, Co-Founder and Chief Methodologist, Scaled Agile, Co-author, "SAFE Distilled"

“Alan has been a terrific resource for our Scaled Agile. He is an excellent, editor, writer and strategist. He’s had a significant impact on our content marketing and publishing. We brought him for a project on short notice. He rapidly learned our business well enough to help us with books, white papers and articles—critical tools to simplify and express our unique messaging. He meets his deadlines, brings perspective, and is a pleasure to work with. Two thumbs up!”

Richard Knaster, SAFe Fellow and Principal Consultant at Scaled Agile, Co-author, "SAFE Distilled"

TV and Video Production, Scripts, Copy and Creative Direction

There's a case history behind each sample above. If you'd like to know more, and discuss your business, call or email me at 610-834-5499 or alans@sharavsky.com.